Seminar · Market Development in Practice
This is not a one-off lecture. Two full days, six hours each cover everything from hands-on buyer discovery with AI to export contracts, payment and negotiation — and each day closes with one-on-one mentoring with the instructor.
The two sessions
You may register for a single session — attending both is not required.
Day 1
AI-Based Digital Trade & Global Buyer Discovery
Wednesday, September 2, 2026, 10:00 – 17:00
Curriculum
| Slot | Time | Topic |
|---|---|---|
| Period 1 | 10:00 – 12:00 | The trade paradigm shift in the AI era |
| Lunch | 12:00 – 13:00 | Lunch break |
| Period 2 | 13:00 – 14:30 | Hands-on AI-based global market research |
| Period 3 | 14:30 – 16:00 | AI buyer discovery and sales automation |
| Period 4 | 16:00 – 17:00 | Designing your own digital export strategy |
| Mentoring | 17:00 – | One-on-one consultation with the instructor |
Instructor
Songyi Yang, CEO
- CEO, CONNECT AI
- BA in Art and Business, New York University
- Chair, TBT AI & Cybersecurity Committee, Korean Agency for Technology and Standards
- Instructor for KITA, KOTRA and the Agri-Food Distribution Education Institute
- Co-author, “Trade in the Hyper-Connected World”
Day 2
Trade Contracts & Payment in Practice, and Buyer Negotiation
Wednesday, September 16, 2026, 10:00 – 17:00
Curriculum
| Slot | Time | Topic |
|---|---|---|
| Period 1 | 10:00 – 12:00 | The essentials of drafting an export contract |
| Lunch | 12:00 – 13:00 | Lunch break |
| Period 2 | 13:00 – 14:30 | Understanding payment terms end to end |
| Period 3 | 14:30 – 16:00 | Preparing trade documents |
| Period 4 | 16:00 – 17:00 | Negotiation strategy with global buyers |
| Mentoring | 17:00 – | One-on-one consultation with the instructor |
Instructor
Jeonghan Kim, CEO
- 25 years of hands-on trade experience
- CEO, U&K Corporation
- Executive program, Graduate School of International Studies, Seoul National University
- Instructor for KITA, KOTRA and the Gyeonggi Exporters Association
Both days continue from 17:00 with one-on-one mentoring by the instructor
Program overview
- Program
- 2026 Yongin Industry Promotion Agency market-development training
- Dates
- Day 1 Wed, Sep 2 · Day 2 Wed, Sep 16, 2026 — 10:00 – 17:00 each
- Venue
- Conference Room, 1F, Small Business Startup Hub, Yongin Industry Promotion Agency
- Who
- Executives and staff of Yongin-based companies, Yongin residents, and university students in Yongin
- Cost
- Free tuition and materials · 30 seats per session, first-come
- Registration
- Online · you may register for a single session
- Organizer
- Yongin Industry Promotion Agency (Yongin Special City)
- Contact
- Yongin Industry Promotion Agency +82-31-323-4660 · Namseoul University +82-10-2479-5488 / zest07@nsu.ac.kr
Official notice
Related reading
Register for the free training →
30 seats per session, first-come · Free tuition and materials · Inquiries +82-31-323-4660
A market opens through execution, not information.