How to Read Buying Signals Without Privacy Worries
The first question customers ask — “Aren’t you collecting personal data without consent?” The answer is clear. What we look at is not an individual’s personal details but a company’s interest signals.
Why we sell with ‘data’
Where traditional B2B sales relied on a rep’s personal network and gut feel, modern B2B sales demands a data-driven, scientific approach. CONNECT AI acts as a guide that helps you identify prospective companies with buying intent and make them the optimal offer.
But there is a question customers raise first of all. “Aren’t you collecting the personal data of our website visitors — and of anyone who viewed our proposal — without permission?” Clearing up this misunderstanding is the first step of the sale.
Identified data vs non-identified data
The data we work with is not ‘an individual’s personal details’ but ‘a company’s interest signals’. The table below draws the distinction at a glance.
| Category | Identified data (personal data) | Non-identified data (company behavior signals) |
|---|---|---|
| Data definition | Information that can identify a specific individual | Company-level activity data that cannot identify an individual |
| Key examples | Name, personal phone number, resident registration number, personal email, etc. | The visiting company’s IP address, time spent on specific proposal pages, whether the pricing sheet was viewed, etc. |
| Legal regulatory scope | Strict regulation such as the Personal Information Protection Act and GDPR (prior consent required) | Safe from such regulation (analysis of public activity and non-identified behavior) |
| Purpose in sales | Tracking and reaching who a ‘specific individual’ is | Grasping the buying context — ‘which company’ is interested in ‘what’ |
Sales communication guide
Getting this message across clearly is what matters most. In the next part, we look at how these ‘company interest signals’ are actually detected and analyzed — the three-step operating mechanism behind them.